You can be driven and have peace

Discover the path to peace and fulfillment:
Shed your shit, free your True Self, and Shine.



10 Disciplines for Maximizing Your Energy, Impact, and Inner Peace


One of the 10% on this planet who can claim this. You’re used to getting more out of life. 

But with that…you might feel a little outside the norm. 

Being driven is both a blessing and a curse.

You’re born with superhuman stamina. You’re one of the creators of most things on this planet.

You have a drive nobody can keep up with. 

There’s never an “enough” for you. There’s always the next level, the next accomplishment, the next great idea. It’s just naturally never enough for you. 

It’s what keeps your momentum going. It’s what’s powering your outer world, and your external successes. 

But it feels like that drive is also keeping you from feeling true peace and fulfillment.  You do a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you with your intensity. Your identity is often linked directly to your work, your accomplishments, and your successes.


Your drive keeps you moving forward. Your insatiable need to have and accomplish more both helps and wounds.

But what creates success in your outer world doesn’t always create success in your inner world.

Are you making decisions from fear, pain, stress, or overwhelm? 

Or are you making decisions from love and peace? Your True Self or ego?

It’s possible to find the fulfillment and peace that can come with your drive.

It’s possible to find true freedom. 


We don’t want to change you. With peace comes even more drive.

We want you to keep that drive. You’ve changed the world with the work you do. 

But we want you to find the fulfillment and peace that can come with your drive.

We want you to find true freedom. 


Discover where you are on your journey. 

The Shed and Shine Process helps you look inward to unlock true entrepreneurial freedom. 

Assess where you are in your True Self journey. 

Understand who you are and why you’re making the decisions you’re making in your life. Protect your time and energy so you have freedom of mind, and time in your life to show up and be more present.

Once you are free, then you can truly Shine. Create greater impact while experiencing immense inner peace.

By external measures, you may feel successful, or on the path to success.

But you feel a calling.

  • You feel there’s something just outside your reach
  • You feel an inner discomfort
  • You’re keeping busy to keep from feeling

Where are you on your journey?


As a successful entrepreneur, you’ve been focused on your outer world, and now you feel there’s something more.

Your freedom, fulfillment, and impact on the world will expand through The 10 Disciplines, while integrating peace into every aspect of your life. 

It's time to free your True Self.

Live Group Coaching

Create the foundation for peace and fulfillment in your life while creating a strong bond with like-minded entrepreneurs.


We want driven entrepreneurs to find peace by freeing your True Self. 

Your drive may power you. It may provide you with the need to keep doing amazing things, and the need to keep growing, keep learning, and keep making the world a better place. 

But chances are your momentum has been powered by stress, and fear. You’ve created great things because of it, but the inner story beneath that outer success feels painful. 

We want you to find a new source of power. We want your inner story to describe peace, not pain.

Our purpose is to show the world that it is possible to be driven and have peace while making a bigger impact.

Begin To Master Your Inner World

Release inner world pain to create outer world peace and fulfillment.

The 10 Disciplines program helps you gain the space of mind, clarity, and peace to allow true fulfillment into your life.

In just ten weeks, you’ll learn how to harness your drive, understand your true self, and protect your space and energy so you can create more impact and feel peace while doing it.

The True Self Mastermind

Continue your mastery of the 10 Disciplines and your journey to free your True Self, while experiencing greater impact and peace.

Once you’ve graduated from our Group Coaching Program or Self Study Program, the next natural step is to gain mastery inside The True Self Mastermind. 

Increase mastery of the 10 Disciplines in the safety of like minded souls. 

Move from the stages of truly understanding yourself, and protecting yourself (the 10 Disciplines) into beginning the journey of discovering and freeing your True Self, while unlocking your true entrepreneurial freedom.

“The 10 Disciplines is a simple manual and step by step guide to self-awareness and growth.”

~ Dawn Abbott

“I have found a community of people, like myself, who are working hard to improve themselves in The 10 Disciplines Coaching program.”

~ Roderick Walker

“The 10 Disciplines provided me with the ability to think creatively and confidently about the future.”

~ Keith Jacoby



You’ll shed your shit, free your True Self, and Shine.

Discover Gino's Latest Talk


You’ve stayed focused on your outer world successes, but your inner world still lacks peace.

Discover how to find the satisfaction and fulfillment that’s been missing from your accomplishments.

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About Your Guides

Gino Wickman

Gino Wickman

An entrepreneur since the age of 21, Gino has had an obsession for learning what makes businesses and entrepreneurs thrive.

He created the Entrepreneurial Operating System® (EOS®), a practical method for helping companies achieve greatness – used by over 250,000 companies worldwide. He has personally delivered more than 2,000 full-day sessions for more than 135 companies, helping them implement EOS. He is also the author of the award-winning, best-selling book Traction: Get a Grip on Your Business, which has sold more than 1 million copies, as well as five other books in the Traction Library that have sold nearly 3 million copies.

Rob Dube

Rob Dube

For over 30 years, Rob has been thriving as a purpose-driven entrepreneur. He is the co-Founder of imageOne which has won dozens of awards for its people-first and purpose-driven culture from outlets like Forbes and Inc. Magazine.

Rob is also the author of donothing: the Most Rewarding Leadership Journey You Will Ever Take, the host of the Leading with Genuine Care podcast, and host of the Do Nothing Leadership Retreat in Colorado.

Gino and Rob have spent decades working with entrepreneurs helping them master their outside world. Now they are excited to share the teachings and tools they have learned on their own journeys to help highly driven entrepreneurs begin mastering their inner world.

You’re invited on this journey to build The 10 Disciplines foundation into your life and go to a deeper level through The True Self Mastermind. You are not on this journey alone!