Episode 3: Shedding and Shining

In this episode of the Shed and Shine podcast, co-hosts and co-authors Gino Wickman and Rob Dube discuss the concepts of shedding and shining as fundamental processes for entrepreneurs seeking true freedom. They emphasize the importance of looking inward to unlock one's True Self and entrepreneurial potential. Shedding is described as the process of removing layers of ego and societal expectations to reveal one's true essence, while shining is the outcome of this process, where individuals operate from a place of inner peace and creativity.