Episode 57: Reasons Entrepreneurs Don't Make It

In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into why entrepreneurs often fail, emphasizing the critical role of self-awareness in overcoming challenges. They explore essential success factors like a great product, sufficient capital, and intrinsic entrepreneurial traits—yet even with these, failure is common. Gino and Rob examine how internal obstacles, such as trauma and fear of failure, can cloud decision-making. By shedding ego and embracing one’s True Self, entrepreneurs can navigate these challenges and improve their chances of success.